Client: National Gypsum Company
Updated the NGC Construction Guide to create a new 316 page, 15th Edition digital and print publication. The new Construction Guide has the most up-to-date product information and separates the products by manufacturer to match the website that launched in 2020. Compiled edits, reviewed content, and worked with the graphic designer to make sure all necessary changes were made.
Developed brand positioning for a new DevOps consulting company to use during the sales process. Project included creating a company brochure, sales sheets for their service offerings and a White Paper template. The company's website and social media properties were updated with new content and branding.
Cottage Lane Interiors
Created a unique brand positioning, sophisticated logo and website to establish Cottage Lane Interiors as a reputable Charlotte interior design service company. CottageLaneInteriorsclt.com organizes content to give prospective clients a look at the company's style and quality of work. The website's strong call-to-action led to immediate inquiries and continues to convert referrals and new leads into clients.
Launched rocksaltrestaurants.com prior to the restaurants' openings in Charlotte, NC, and Charlottesville, VA. Develop promotional materials to drive traffic to the restaurants and increase reservations. Create emails, menus, signage and social media advertising to promote new menus, holidays and special events.